Publications

Show all

2018

Orji, Rita; Reilly, Derek; Oyibo, Kiemute; Orji, Fidelia A.

Deconstructing persuasiveness of strategies in behaviour change systems using the ARCS model of motivation Journal Article

In: Behaviour and Information Technology, 2018.

Abstract | Links | BibTeX | Tags: ARCS model, behaviour change, personalisation, Persuasive strategies, persuasive technology