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2018

Rita Orji; Derek Reilly; Kiemute Oyibo; Fidelia A. Orji

Deconstructing persuasiveness of strategies in behaviour change systems using the ARCS model of motivation Journal Article

In: Behaviour and Information Technology, 2018.

Abstract | Links | BibTeX | Tags: ARCS model, behaviour change, personalisation, Persuasive strategies, persuasive technology